RADD® is the entertainment industry’s voice for road safety and is dedicated to saving lives and reducing injuries through edutainment. Through programs such as College is RADD®, messages of impaired and reckless driving prevention are targeted to young adults. By building and maintaining coalitions, RADD® empowers community leaders and local law enforcement. Our science based programs highlight the necessity of safe driving practices in response to the growing and dangerous trend of mixing drinks, drugs and speed.
Through RADD’s® unique Edutainment outreach, we add a 5th “E” to the four traditional pillars of Road Safety: Enforcement, Environment, Emergency medicine, and Education.
With your generous gift, RADD® is able to bring our edutainment programs to college students, branches of military, and adults 21+ so that everyone has the tools and resources to get home safely.
Visit us at RADD.org to get involved in our organization.